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22.04.2008

While I Ponder - Getting Real by 37Signals

by Ross Allchorn

Getting Real Book Image

I’m busy writing about three articles concurrently. All of which lose my interest after sitting in front of them for longer than 10 minutes. I need to step back from them for a bit and this is why I’m writing this interim post. One is a piece on big brands with horrible websites, another is self defining article to try and put my thumb on who I am, and then there is a follow up of the first one showing outstanding websites.

While I write those, have a look at 37 Signals’ book entitled Getting Real. It truly is one for your bookmarks if you’re a programmer or designer, or even a client interested in having something developed or designed.

I came across the site after reading someone’s mention of 37signals‘ business model and subsequently followed the natural progression of link following. You know how it goes. “They have a book… cool, let’s check it out *click*. They have a PDF version, cool. $19 is fair. Ah, there is a paperback version too. Nice. They have a FREE version! *click*.” And this is where I ended up.

I found a section in chapter 2 particularly interesting. It basically states that budgets and timelines can be fixed in application development should be kept flexible. It makes sense to me that if you’re to launch a piece of software, rather make it with 5 solid, well rounded features than 10 badly thought out and issued ones. An excerpt:

If you can’t fit everything in within the time and budget allotted then don’t expand the time and budget. Instead, pull back the scope. There’s always time to add stuff later — later is eternal, now is fleeting.

A 100% free 16 chapter book on keeping things real in application design. A must have for any serious geek. I mean, Basecamp… who can argue that that was not built by designers and developers in the upper 99 percentile.

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