The social media revolution
Categories: Business, Misc., SEO, Social Media
I came across this clip today via Mark Forrester on Twitter. It’s nicely composed with Fat Boy Slim’s Right here, right now track playing in the background, which if you didn’t know has a video about evolution. Quite appropriate, and the content of the video is exceptionally interesting.
Since we’re doing a lot more online marketing these days with our new offering and a lot of it involves the use of social media (Twitter, Facebook etc.), it’s interesting to note how things are ever changing. Email becoming old fashioned?! Who would ever have thought that hey?
Let me know what you think.
I’m not convinced email is old-fashioned. In fact email is still the only online activity bigger than social media and search (as it pertains to SEO) put together.
Perhaps with the advent of Google Wave i can visualise email evolving into real-time (or not so real-time) online conversations, but the fundamentals are still the same. Targeted Online Messaging from point A to point B.
Email is also the only thing we still own and control. As humans we crave control. We HAVE to control. Right now we don’t control social media or search. We’re all just participants. Many of us make money from social media and search doing what clients can do themselves but choose not to. The only thing we’ll probably NEVER will be able to do on behalf of a customer is the sending and receiving of email.
Against the background of that.. yes social media is growing phenomenally fast and is becoming an “everyday thing” at an unprecedented rate, but nothing will ever replace the “personal-ness” and control that goes with owning and using an (not Google or Microsoft owned) email address.
I agree with you.
Email marketing still has the highest ROI of any marketing medium (about 1:40 I believe).
I am also eagerly awaiting Google Wave to see how it influences how people interact.
Another factor to consider is that while the telephone came along, the writing of letters did not die, and with the advent of tv, the radio did not die either. New technologies may prove to overtake the former in popularity, but they won’t necesserily replace the other.