I’ve decided that I am going to re-brand myself. Starting with a new logo. Quite honestly, I’m sick of my glassy globe with cheesily gradiented AD.

The direct metaphor of the earth representing the “world” wide web being the audience of my creations is replaced with a pretty direct graphic representing design in the form of a fairly realistic looking fountain pen drawing a vector line over the d.

If I remember correctly, I did the fountain pen illustration a few years back in a concept for use on one of my websites, but never managed to fit it in anywhere. Some aspects of the vectors aren’t quite up to the standards I set for myself these days, but thats just a matter of tweaking it.

I will refine the vectors, but in the meantime, I’m happy to use it on the web (in 72dpi). Before going to print with cards, I’m going to make it 100% for just about any medium. Right now, it works equally well on white and 90% black, or anything in between.

There is a whole website redesign in process too, which is currently in the theming phase. I’ll hold off on showing that till it’s actually live. Put it this way… it’s a complete change in direction, style and colour.

More soon.