We’ve recently been running very successful lead collection campaigns online which have resulted in some of our clients gathering considerable client data. An invaluable asset to any company; the ability to engage with your clients after having legitimately and ethically collected their contact details to do so. It all starts by collecting the data, and that is what this offering is so strong with.
What is a Viral Competition?
In a nutshell, the Viral Competitions Module is a web component developed by Allchorn Design that allows for effective online customer data collection. It gathers names, email addresses, cellphone numbers, demographic information and allows the participants to invite their friends/family to also give you their information.
What does it do?
A web page called a “landing page” is created on a new or existing domain (eg: www.yourdomain.com) which contains a straight forward web form for the participant to fill out. On submission, the entrant will be opting in to your database and sending a personalised email to their friend(s) to do the same. The system allows for 100% spam free data collection and through the right choice of incentive you can gather a considerable amount of valuable client data.
Who is it for?
The system has been developed for and tested on both large multi-franchise level deployments (eg: coffee shop chains), multi-national supply companies (eg: food manufacturers) and even small, single store level deployments (eg: one branch of a restaurant chain).
The module will be effective for just about any business looking to grow it’s client database.
How does it benefit me?
Having an extensive database of your customers is a valuable asset to any company. Throughout the duration of the competition(s), your name will be spread favourably amongst your target audience by the customers themselves (personalised referrals) and through a well conceived strategy (what prizes you’re offering and how regularly), you could make a considerable profit on the campaigns themselves.
What do I do with all this data?
Once you have a database of your clients and prospects, you can now email or sms them directly without being accused of spam since they will have effectively opted in (something we are very clear about in the entry process). Given that email is one of the highest ROI marketing mediums, you can now send marketing updates to your customers to inform them of specials, promotions, new competitions, and just about anything you deem relevant.
Allchorn Design can also assist in these future broadcasts and deliver quality reporting on the efficacy thereof.
The roadmap
The basic implementation includes:
- Setting up of a domain & web hosting on your behalf
Registration and hosting costs charged separately by the hosting provider. - Custom design of the landing page
- System implementation & testing
- Reports and data supply
Twice on the first campaign, and twice monthly on future/on-going campaigns.
We can also offer any accompanied design / print / web services you might require for your campaign(s) which can be quoted upon subsequent to further discussion.
Please feel free to contact us for a consultation to assess your unique needs and get started.
