It’s nice, and quite flattering for me to see that Google has appointed me as South Africa’s number one website design consultant. You can see in the SERP (search engine results page) that they have appointed me the organic position number one (at the time of posting this).
I think this goes to show quite effectively that if you just concentrate on your content, and keep putting things out there that show what you do… for the visitors -not just the search engines- you will reap the rewards.
It’s actually been happening a lot lately. Smaller clients of mine that haven’t invested much, or anything in SEO are achieving nice results. Not enormous amounts of traffic that would impress people with numbers, but rather highly targeted traffic that actually converts into sales.
Case Scenario 1 – Perfect Bounce
Perfect bounce is a pleasant company that offers the construction and maintenance of all sorts of sporting facilities. My contact at perfect bounce is organised, professional and has been a pleasure to work with. They took my advice on how we should construct the site (on a tight budget) and over time, the search engines have picked up their content and ranked them accordingly.
They are receiving traffic for the terms “cricket nets“, “indoor cricket nets” and “concrete cricket nets” amongst others. This shows that people coming to their site are actively searching for what they offer. From that fact, the conversion rate (conversion of casual visitor to paying customer) is very high.
Case Scenario 2 – Active Soul
Active Soul is another one of my smaller clients that offers the production of quality promotional sportswear. At least thats what they started out offering, but as things have progressed, and the demands being shown by the marketplace, they have branched out into other promotional clothing avenues.
The couple that own Active Soul have been awesome, and through my recommendation they commissioned GnuWorld to optimise and market their online presence online. It took a bit of time (as it sometimes does) for them to be ranked effectively in this highly competitive market, but they are now receiving traffic for terms like “sportswear“, “gym wear” and “promotional clothing“.
In Summary
I might come across as an arrogant jerk with the heading of this post, but since Google appointed me that position; at least in their eyes it’s the truth. I don’t really view myself as number one anything, but I do try hard, work hard and aim to provide services that perform for my clients. With a friendly and mutually respectful relationship, these two sites illustrate why I am pretty good at what I do, and these guys are feeling the results where it matters; in their pockets.
If you’re wondering why I linked to those two sites with those keywords, it’s not merely to confuse you or annoy you, but to give them a little link juice from my site which has a relatively decent PR (Page Rank). More on that at another time. Nothing below board, but a healthy recommendation for them, since thats what they do.
